Nil Banu Yentür's design journey begins with stories of discovery dating back to her childhood. Her early experiences in different creative fields such as painting, stained glass, batik and ceramics shaped her aesthetic understanding and design philosophy.

After graduating from Dokuz Eylül University Faculty of Fine Arts, Department of Textile Design, she started her career in the fashion industry in Istanbul. However, she soon discovered her interest in home textiles and turned to developing collections for international markets. She started working for a well-established home textile company in Izmir and deepened her understanding of design with the experiences she gained in important markets such as England and France.

In 2007, she founded the Haremlique brand with her business partner and assumed the role of creative director. Later, she launched Selamlique and created the identities and collections of both brands. This process enabled Banu Yentür to bring her creative vision to a wider audience.

With her years of experience and passion for her work, she realized her dream brand NEOLONCA, inspired by her roots. She defines this brand as a space where design and craft come together and cultural memory is revitalized with a contemporary interpretation. Banu Yentür sees NEOLONCA as her “period of mastery” and transforms her years of experience into a new vision with this project.

For Nil Banu Yentür, Hatay is not only the land of her birth, but also a source of inspiration where she rediscovers her creativity and enthusiasm for her work. Trust in one’s roots, stories woven with passion and an inspiring vision in design play a leading role in Neolonca's story.